Due to continuous development of production volumes and customer markets label printing innovations have been intensively developing over the last decades. Having a hard time to attract client attention manufacturers diligently design attractive product labels for recently produced and existing products.
Product labels are essentially papers, plastic, material or other material including textual or graphic info about a product. Product labels notify the clients of the nature of a product specifying item and producer details, production and expiration dates, active ingredients, client support information and other information which the producer deems suitable and required to offer. Item labels have a set of essential functions and serve for:
Product identification
that includes product details and brand name identity aspects, such as colors, fonts, logos, and so on;
Packaging or sealing of a product
Specific item labels types, e.g. shrink sleeve labels utilized for bottles, serve a double function offering details and a protective seal for additional security;
Promotion and market promotion
Item labels can boost or decrease product popularity. That is why item labels are thoroughly designed to match the target market.
Proof of a product credibility
Elaborate and hi-tech item labels consisting of holographic images, barcodes, DataDot innovations and other graphic, chemical and optical components guarantee security versus imitations;
Regulative compliance
Apart from optional characteristics there is a number of official requirements embeded in relation to item labels by appropriate laws and guidelines inning accordance with the type of item. Hence, inning accordance with basic practice, food product labels should consist of accurate information on the native land, producer, components, nutritive homes, production date and life span of a product.
Label printing innovations differ inning accordance with identify style, colors, materials, needed output as well as available spending plan. The following printing approaches are typically utilized for label printing:
Balanced out printing (lithography)– a standard high-quality and fairly affordable label printing method frequently utilized for a big-volume production where images are transferred from metal or polymer plates to rubber blankets and then to the printed surface. The time-consuming set-up procedure makes balanced out label printing technique inappropriate for rush orders;
Digital printing– a label printing approach analogous to balance out printing where electrostatic rollers are used instead of printing plates. Unlike balanced out printing digital label printing technique is utilized for short-run and rapidly altering orders;
Flexographic printing – a flexible label printing service for fast printing, appropriate for a wide spectrum of materials and defined with a high runnability particularly in case of huge strong locations. Flexography becomes really affordable when used in mass production;
Gravure printing– a special high-speed label printing approach for printing of long-run orders. Gravure presses and cylinders print on big rolls of paper which are then cut according to the needed dimensions. Gravure printing enables unique printing results such as metallic elements. This label printing approach is identified with a remarkable quality however can only be economically feasible if used for high-volume production due to high expense of printing cylinders;
Silk-screen printing – a label printing approach permitting to develop tactile texturized images;
Relief printing– a printing method enabling a comprehensive elaboration of images, excellent for development of bright colorful and sharp pictures.
Label materials and item labels printing approaches depend greatly on the nature of items, order volume and set budget plan. The existing range of printing implies permits finding the best worth for loan service.